You care a whole damn lot about helping others learn and live better.
Now it’s time to let Auntie take care of you.
What do you need help with today?
How to Calculate Your Internal Hourly Rate for Freelancers
Ever wonder why your business bank account isn’t as full as it ought to be even though you feel like you’re charging SO MUCH? That’s because what you charge isn’t actually what you make. To figure that out, you need to understand your internal hourly rate. In this...
When and How to Raise Freelance Rates
In one of my workshops, a participant asked, “How often do you raise freelance rates? Do you do it annually? Or just as needed, bearing in mind that we don't get paid vacation pay or health insurance?” (Smart student, by the way, A-plus!) When to Raise Freelance Rates...
“Your Price Is Too High”: 16+ Ways to Respond
We’ve all had the sinking feeling upon hearing the words, “I’m sorry, but your price is too high and that's out of our budget...” It stings especially hard if you’ve already plowed several hours (or even days) into meeting with the client, researching solutions,...
How “Hope You Get Rich” Helped DEI Consultant Jasmine Gonzalez Find Her Pricing Foundation
Jasmine Gonzalez is a multitalented DEI practitioner, writer, consultant, coach, and founder of Jasmine Gonzalez Consulting and the Level Up Book Club. Her mission is to build up and support leaders from underrepresented backgrounds by helping them connect to the...
How “Hope You Get Rich” Ended Coach Alan Heymann’s Awkward Price Conversations
Alan Heymann is an executive and leadership coach with over two decades of experience in public, government and nonprofit communications. He has a particular gift for working with introverts and coaching clients through various transitions, be it from individual...
Chief Executive Auntie October 2021 Monthly Report
Cash Flow Revenue Goal: $10,000Total Revenue: $5,519.5 (including some revenue that will be shared with my course partner)Owner Compensation: $2,482.73 Cash flow was REAL FRICKIN WEIRD this month. The last few slower months I’ve had finally caught up at the beginning...
What Dung Beetles Can Teach Us About Running a Business
We recently went to a local event called Bugfest, which hopefully tells you everything you need to know about how nerdy of a family we are and how nerdy of a university town we live in. (cw: poop, poop consumption) One of the last tables we visited was about the...
Chief Executive Auntie September 2021 Monthly Report
Cash Flow Revenue Goal: $2,500Total Revenue: $2,688.5 Total Expenses: $1041.01 (including $241.67 revenue shared with my strategic partner in our group program)Net Profit: $1647.49Owner Compensation: $1,826.14 (including my quarterly profit disbursal) Time Breakdown...
Chief Executive Auntie August 2021 Monthly Report
Cash Flow Revenue Goal: $2,500 Total Revenue: $1,940 Total Expenses: $387.63 Net Profit: $1,552.37 Owner Compensation: $1,607.31 Time Breakdown Work Time Hours Worked: 38.75 Weekly Average Work Hours: 9.69 Billable Hours: 7 hours (WHOOPSIES) Course...
Why So Many Online Courses Suck
So I've been slowly terrorizing myself with the LuLaRoe documentary this week. And it occurs to me that the online course meta-industry (the teaching of how to create and sell online courses) feels...a bit like multilevel marketing sometimes. The online course...
The Pros and Cons of Putting Your Product on Other People’s Platforms
Today, I want to talk about putting your product or service offer on someone else’s platform. I was recently offered the opportunity to include my pricing workbook (which is part of my Hope You Get Rich course) into a bundle of other courses that was going to be...
10 Surprising Benefits of Interactive PDF Courses and Workbooks
Video courses and cohort-based courses are all the rage right now, but there is an overlooked option with a lot of surprising benefits: the interactive PDF course or workbook. Sure, PDFs get a bad rap because Karen can’t ever seem to rotate them properly, but...
Chief Executive Auntie July 2021 Monthly Report
July 2021 Monthly Report Cash Flow Revenue Goal: $2,000Total Revenue: $3,145 Total Expenses: $667.28 Net Income: $2,477,72Owner Compensation: $1,286.39 Time Breakdown Work Time Hours Worked: 33 (53% decrease from June, HAHAHAHA)Weekly Average Work Hours:...
Chief Executive Auntie June 2021 Monthly Report
Cash Flow Revenue Goal: $4,000Total Revenue: $4,012 (57% increase from last month)Total Expenses: $542 (60% decrease from last month )Net Profit: $3,332.01 (172% increase from last month, woohoo math!)Owner Compensation*: $2,232.08 (61.7% of overall income but this...
How to Make Your Work Accessible for Those Who Need It Most
I’ve been shouting about pricing for...awhile, and inevitably the same question comes up over and over: “How can I possibly charge $XYZ?! My clients won’t be able to afford that!” Four people sitting around a conference table in front of a TV. A woman is shown on the...
Hope You Get Rich Launch Debrief
I had the very best intentions for launching the first cohort of Hope You Get Rich, and by best intentions I mean a mildly organized digital whiteboard of ideas and timelines. And then I got shingles. And then I had a reaction to the shingles medication. And...
4 Reasons to Create an Online Course
Everyone and their mother is trying to create an online course these days. But in order for your course not to turn into a giant time and money pit, you first need to get clear on one question: What job does your online course do for your business? Recall from...
Chief Executive Auntie May 2021 Report
Cash Flow Revenue Goal: ...didn’t really set one? lolTotal Revenue: $2,548.75 (18% decrease from last month)Total Expenses: $1,322.59 (174% increase from last month LOL)Net Profit: $1,226.16 (60% decrease)Owner Compensation*: $1,239.10 (48.6% of overall income)Profit...
How Course Catalyst Helped Cynthia Pong Scale Her Impact With An Ebook Course
Cynthia Pong is a successful career strategist, helping BIWOCs earn more money, power, and respect in their careers. Here’s how we co-created her ebook course, Jumpstart Your Business. How it started In fall 2020, she taught a live course called Start Your Small...
Why There Should Be Nothing Passive About Your Online Course
Online courses are often lauded as a source of that mythical passive income that everyone wants for their business. I hate the term passive income for a lot of reasons, but particularly because there is nothing passive about learning. When I taught high school...
An Asian American’s Guide to Running a Creative (Freelance) Business
Asian American freelancers face a unique set of challenges that, while not exclusive to Asian Americans, tend to occur in our community at a higher frequency because many of us are immigrants and/or the children of immigrants and because of racial triangulation, aka...
Chief Executive Auntie April 2021 Monthly Report
Cash Flow Revenue Goal: $4,000Total Revenue: $3,527.50 (14% decrease from last month)Total Expenses: $481.14 (53% decrease from last month)Net Profit: $3,046.36 (0.4% decrease)Owner Draw: $4,930.04 (cleared out a cash hoard I was sitting on and put most of it into...
5 Kinds of Online Courses You Can Use to Grow Your Business
Did you know there are multiple ways to make an online course? You can teach just about anything in any format, but the best choice for you depends on your goals and resources. Read this post to find out the best format for your course, before you sink months into...
3 Reasons to Chill Out Over Your Online Course (Non-)Completion Rates
A common concern among course creators is how few students actually finish the courses they’ve purchased. Now, for those who created their courses just to be a money tree, this might not matter so much. But for those who actually care about teaching students something...
