Evergreen Your Expertise

resources and DFY projects for service providers and coaches who want to create transformational online courses ...fast
Plan better coursesGet a course in a week
I was at my wit’s end – I had a program I desperately wanted to create, but I’m not a teacher and had no idea how to distill decades of knowledge into a format that would be meaningful, useful and digestible by my audience. I’d tried with two other pros to get this done. Not until I met Jenn, did it come together.

She sorted through my mess of content, picked out what was relevant and then formatted it into a kickass structure. With her careful stewardship we moved systematically and quickly through the content and I’ve got my first course ready to launch.

I’m convinced her extreme talent is going to make my business thrive and my plans a reality.

Amy Posner

Copywriter & Coach, Creator of No-Sweat Sales Calls and Get Better Clients

You’re a busy, sought-after coach, thought leader, or service provider. Your audience can’t get enough of your expertise, your calendar is full, and you need a scalable way to serve more people and diversify your income streams.

You’ve built your authority coaching and serving clients 1:1. 

Now it’s time to turn that knowledge into a 1:many learning experience like a course or ebook.

But teaching through a video or workbook is different from teaching live.

How do you make sure learners are keeping up when you can’t see or talk to them?

How do you organize information in a logical way?

How do you find time to create all the content on top of everything you’re already doing?

You focus on what you do best.

Leave the planning and production to me.

Learn how to teach better from an award-winning teacher…

Unlike many online course creators, I actually have classroom teaching experience and a master’s degree in education. 

I taught high school biology for three years before starting my business, which means I am great at several things:

  • explaining complex ideas in an organized and fun way
  • motivating and encouraging learners of many abilities and backgrounds
  • making worksheets and laminating things
  • horrifying teenagers with the, uh, nuts and bolts of human reproduction (generally not relevant these days but an interesting skill nonetheless!)

…and online business owner (just like you!)

I’ve been in the online business and marketing space since 2012, which means I can teach all those things over the Internet with people I’ve never met before. This means I am also good at:

  • finding out what people really need and want
  • seeing through the hype and assessing how well different platforms and tech actually work
  • knowing the difference between selling and teaching (most course platforms do one WAY better than the other…ask me about it!)

Course Creation Tips

Online Courses

Why So Many Online Courses Suck

So I've been slowly terrorizing myself with the LuLaRoe documentary this week. And it occurs to me that the online course meta-industry (the teaching of how to create and sell online courses) feels...a bit like multilevel marketing sometimes. The online course...

Format Online Courses

4 Reasons to Create an Online Course

Everyone and their mother is trying to create an online course these days. But in order for your course not to turn into a giant time and money pit, you first need to get clear on one question: What job does your online course do for your business? Recall from...

Your Genius, On-Demand:

Turn your bestselling workshop into an interactive, high-value workbook…in just one week.

Using proven teaching methods from quizzes to self-reflection to tooltips and more, I’ll map and write the content for an interactive workbook your audience will come back to over and over and over again. Then I’ll give you the hookup for the best interactive document designer around to build it. 

You can use an interactive workbook as the foundation for a live course, sell it as a stand-alone higher-ticket evergreen product, or pull out key sections for a lead magnet. 

Or do all of the above.

In just one week, you can have a keystone product positioned to help you scale your business.

Ready to scale your impact and your income?

Let’s talk about turning your signature workshop or process into a workbook!

Plan your online course with ease

Use the 4 Essential Elements of Teaching to plan your online course! This interactive worksheet can be reused to plan all of your transformational learning experiences.

Check your email to confirm your subscription and get your interactive worksheet!

Plan your online course with ease

Use the 4 Essential Elements of Teaching to plan your online course! This interactive worksheet can be reused to plan all of your transformational learning experiences.

Check your email to confirm your subscription and get your interactive worksheet!

Get my free rate calculator!

Quit setting prices based on your feelings and start pricing yourself to profit with my free baseline hourly rate calculator. You'll also get a weekly(ish) dose of Auntie's advice and anecdotes.

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Jumpstart Your Online Business

Subscribe to get sample pages of Jumpstart Your Online Business and to join the waitlist for the next cohort (2022).

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