Chief Executive Auntie Year-End Report 2020

Chief Executive Auntie Year-End Report 2020

I’ve never done a comprehensive yearly review of my business, but I’ve spent a lot of time this year hanging out with more mature freelancers and this is something that they do, so I’m going to do it too. This isn’t to show off (though, I actually do want a fucking...
Are you a panda or a trash panda?

Are you a panda or a trash panda?

Let’s talk about niche. In ecology, a niche is the unique place an organism occupies within its community. This includes its habitat, its spot on the food web, and the adaptations it has for surviving in that environment.  In business, a niche is the intersection...
Why “no guts, no glory” is bull

Why “no guts, no glory” is bull

I recently looked in my 2016 planner (good thing I never throw these things awaaaaay) and found a diagram I’d drawn at the very beginning of my freelance journey. [image description: A grid with two rows and two columns. The columns are labeled “low risk” and “high...
Your Business Life Essence

Your Business Life Essence

Long before there was Animal Crossing, I started playing a very silly and gently addictive game called Merge Dragons. But it actually taught me a lot about managing resources in my business. Merge Dragons is a puzzle game that involves merging like objects to form...
Content Marketing Ideas for Realtors

Content Marketing Ideas for Realtors

I spent two years working in a variety of real estate offices on the administrative side. Along the way I saw a lot of marketing ideas for realtors, most of which sounded like a Destiny’s Child song: This shiny new loft I SOLD IT This adorable Cape Cod I SOLD IT...