Go From Pricing Panic to Financial Freedom

Hope You Get Rich is the fastest way to raise your rates with confidence and finally get all the benefits of being a business owner
Purchase Hope You Get Rich now!

I didn’t know how to come up with pricing in a way that wasn’t just comparing to others, or taking my previous salary and turning it into an hourly rate.

Now I have a better sense of understanding that my pricing is directly tied to my overall wellbeing as person!

Calculating my internal/real hourly rates gave me a lot of clarity I didn’t have before.

Plus, learning about money in a relatable way from someone who isn’t your run-of-the-mill MBA white dude is always a golden opportunity!

Jasmine Gonzalez

Founder, Jasmine Gonzalez Consulting & Level Up Book Club

Are you a service provider or coach?

Close your eyes and imagine a potential new coaching or freelance client smiling at you and saying,

“That sounds great! How much will a project like this cost?”

And instead of panicking

…or lowballing yourself…

…or backpedaling when the client hesitates…

…and then kicking yourself in the face later when the project goes overtime…

…you confidently present a price that makes you feel excited to take on the project.


Imagine knowing how to calculate a project price that allows you to be creative and generous in your work.

Imagine knowing that your expenses and salary will be covered this month.

Imagine being able to hire a team member, do more pro bono work for causes that you care about, or just plain work less.


Now, open your eyes.

Everything you just imagined?

It’s possible.

How I Turned My Pricing Guilt Around and What It Means For You

When I started my first business back in 2011, I refused to look at my numbers. There’s always a cost to starting a business, I told myself. I’ve got a part-time job to float that cost, I told myself.

Turns out I was actually paying to take pictures of people. Needless to say, that business model didn’t last.

Fast forward to 2016 when I became a parent and left my teaching career to start freelancing. My time wasn’t just mine anymore, and it literally cost me money in the form of child care to be able to work at all. Which meant I had just 3 hours a day of work time, and I couldn’t get more time even if I wanted to. I had to make sure my time was profitable.

Fortunately, I’ve always been pretty good at math.

It wasn’t hard to figure out how much I needed to charge if I wanted to make X dollars while working Y hours a week.

The hard part was actually bringing myself to say, “This project will cost $1,500.” And then $1,750. And then $2,000.

(Did I just hear you start wheezing in terror? Don’t worry, it gets better!)

After crying for a few months minutes, I Auntied myself out of my sneaky hate spiral.

I learned how to take my emotions (namely fear, guilt, and resentment) out of the driver’s seat of my business. They’re still along for the ride, but they’re just passengers.

My values are the driver, with data riding shotgun.

I value time with my family, so I set my prices in such a way that lets me work only while my kid is in school. No evenings, no weekends, because that’s family time. 

I value efficiency, so I build the cost of tools and contractors into my business expenses which I then factor into my pricing. (And I know these numbers because I collect the data!)

I value creativity, so I structure my project pricing and schedules in a way that gives me time to innovate and take some risks.

It’s time to let your values take the wheel.


Hope You Get Rich

a total pricing overhaul that will help you address your money hang-ups and start pricing yourself professionally once and for all

What you’ll learn

  • Common pricing myths and mistakes
  • How to disrupt your own worst pricing practices
  • How to calculate an internal hourly rate that will get you to your income goals
  • How to price projects and present those rates to clients

What’s in the workbook & videos:

  • Money misbelief worksheet
  • Business expense tracker
  • Cost of living expense tracker
  • Hourly rate calculator and conversion formulas
  • Time tracking worksheet
  • Printable money manifesto and affirmation worksheets
  • Instructions for converting hourly rates to project rates
  • Explanation of different pricing models
  • Pep talks and practical steps for overcoming imposter syndrome
If you apply everything you learn in this class, it should easily pay for itself with your next project, no matter how much you’re charging now.

I talk about money a lot and people seem to find it helpful…

I even convince my own contractors to charge me more!

Hope You Get Rich Guarantee

These proven pricing methods have been developed and tested over the last four years in my own business and in my clients’ businesses. They work and they’ll help you breathe easier about money, no matter where your prices are at now. I guarantee you’ll be satisfied with your results if you do the work. This training is for action-driven business owners who are committed to implementation. What I don’t want this to be is another piece of information to collect dust on your digital bookshelf. (I can’t promise I won’t chase you down and nag you until you start…) Hope You Get Rich is meant to be revisited as your business grows and changes. My goal is to show you how be more in control of your business finances with this training, and for you to know how to value your own time and expertise and convey that value to clients.

This class is for…

Service Providers
Consultants & Speakers

…especially if:

  • You’re sick of that sinking feeling any time someone asks, “So how much do you charge?”
  • You think you should be earning more money for the amount of time you spend working and aren’t sure why you’re not
  • You’re ready to spend less time working and more time with your family, creative work, or good old self care
  • You want to know if you can make your business your main source of income
  • You struggle with finding new projects, working too many hours, or wrangling fussy clients (yup, adjusting your prices can help with this!)

But you don’t have to take my word for it!

{It's always a little scary spending money on my business and not knowing what the return on investment might be. But I knew pricing was a subject I was completely lost on, so it made sense to jump on the opportunity to learn about it in a hands-on way.
I've read books like Profit First which are great for knowing how to manage one's money, but not so much for understanding how to pull that money in in the first place. HYGR added an extra layer of understanding to that.
Plus, learning about money in a relatable way from someone who isn't your run-of-the-mill MBA white dude is always a golden opportunity!{
Jasmine Gonzalez
{I always say that my job is not my worth. But your advice about ignoring the "charge what you're worth" mantra that so many people espouse is gold to me. Your approach was genuine, logical, and BS-free. I also like that it was judgment free so there was mental space to explore options. What other people think about your pricing (high or low) can be confusing and distracting. Pricing content has always just been a small part of other courses (and honestly, not a very good one). You gave a lot of good pricing frameworks and that's especially valuable if you have only ever only done pricing one way.{
HYGR Live graduate
{There are so many ‘how to price yourself’ resources for freelancers out there and all of them dance around the most difficult part: the real nitty-gritty numbers.  Not just the mindset or how you sell your services or the vague advice of ‘charge what you’re worth,’ but how to plan your pricing around actual needed revenue, taxes, business expenses, and general life expenses. Jenn’s "Why You're Undercharging" workbook is going to help freelancers book their work at rates they feel not only confident in, but that can actually sustain them. And she does it in a way that’s human-first and truly accessible. I can’t recommend this enough.{
Anna H.
{What I like...is how you take into account how there are certain things in the "immigrant" mindset that play a factor in how we may approach our careers - especially with this whole freelance/entrepreneurship thing. The frugality perspective, or the guilt or burden we feel knowing we are foregoing stable or prestigious jobs when our parents often did menial jobs just to support us. No one really talks about how that could really bog us down and I really appreciate you discussing it openly.{
Hannah K.
Newsletter Subscriber
{The "Why You're Undercharging" workbook is so different than any other pricing information I've ever run across. Jenn speaks to you like she's your friend who has struggled with figuring out her pricing and addresses all the "but what if my clients..." objections that are hanging out in the back of your head that you've never said out loud. It's full of actionable ideas and warm language, with worksheets that I can print out to remind myself to declare my new pricing loud and proud. I can’t wait to learn more from her!{
Kate B.
Graphic Designer
{Refreshing and deeply resonating, but most importantly, actionable and practical. I appreciate Jennifer's willingness to address the myths and dysfunctional beliefs around money head-on. She gets to the heart of the resistance to why I, and many other freelancers, struggle to put the advice, "Charge moar monies", into practice. Highly recommend!{

A little about me:

For those who don’t know me, my name is Jennifer Duann Fultz, frequently known as JDF, because who has time for my whole legal name? I’m a serial auntiepreneur on a mission to make space in the world for creative and unconventional Asian Americans and other people of color.

I’ve tried my hand at a wide variety of creative services in my time, including but not limited to:

  • Wedding and portrait photography
  • Content marketing
  • Copywriting
  • Article/blog writing
  • Email marketing
  • Document design
  • Branding
  • Web design
  • …and several ill-fated forays into direct sales

It took me about five years to get truly profitable. Now I work part-time by choice and average about $100/hour on most projects.

If you’re ready to set profitable prices for your work and meet your income and lifestyle goals, this course is for you!

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Quit setting prices based on your feelings and start pricing yourself to profit with my free baseline hourly rate calculator. You'll also get a weekly(ish) dose of Auntie's advice and anecdotes.

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