You care a whole damn lot about helping others learn and live better.
Now it’s time to let Auntie take care of you.
What do you need help with today?
How to Avoid Overteaching in Your Online Course
One of the most common concerns I hear from people creating their own online courses is a fear of overteaching. They worry that they’re stuffing their curriculum with too much information. Or they have a dump truck full of good knowledge but no real way to...
Chief Executive Auntie March 2021 Monthly Report
Cash Flow Revenue Goal: $4,000Total Revenue: $4,088.75 (32% decrease from last month)Total Expenses: $1,032.64 (40% decrease from last month)Net Profit: $3,056.11 (29% decrease)Owner Draw: $1,500 I adjusted my monthly goal down from last month because I knew I’d lose...
Track Your Time, Make More Money
I love time-tracking. I started my business in 2017 with an eight-month-old baby at home. And I basically only could work during nap time, if there was a nap time that day. So I had to be really efficient and make sure that I was getting the most value out of the...
Chief Executive Auntie February 2021 Monthly Report
Cash Flow Revenue Goal: $5,000Total Revenue: $5,965 (55% increase from last month)Total Expenses: $1703.18 (46% increase from last month)Net Profit: $4,261.82 (57% increase)Owner Draw: $3,500 This was almost a record-breaking month in terms of revenue. At the same...
5 Ways to Get More Freelance Clients
A perennial question for most freelancers is, “How do I get more clients?” After awhile, the question shifts slightly to, “How do I get better clients and bigger projects?” Getting more and better freelance clients requires optimizing all parts of your business, not...
The Price is Right: 4 Business Challenges You Can Solve By Adjusting Your Pricing
When I worked in real estate, the adage, “Location, location, location,” was often overruled by “Pricing, pricing, pricing.” The team I worked for, all experienced realtors, knew that entering the market at the right price was key to getting the best offer for the...
Chief Executive Auntie January 2021 Monthly Report
Cash Flow Revenue Goal: $4,000Total Revenue: $3853Total Expenses: $1167.37Net Profit: $2,685.63Owner Draw: $1500 This was a relatively expensive month. My business typically has very low overhead, but quarterly taxes were due January 15, I paid a contractor to design...
How to Manage Time as a Freelancer & Parent
Are you wondering how to manage time and the 6 million things you have to do as a business owner AND a parent? I've been there. I wandered into freelancing by accident, and always worked 10-15 hours a week by choice while parenting a young child. The flexibility and...
Episode 37: Reach Out With Assistant Editor Ashley Hong
In this episode, I speak with Penguin Random House Editor Ashley Hong (she/her) about what makes a book marketable and her path to the publishing world with a couple detours through Grey's Anatomy and computer science. Powered by RedCircle
Episode 36: Make Active Choices with Habbi Habbi Co-founder Hanna Chiou
In this episode I talk to Hanna Chiou, the co-creator of one of my favorite products, the Habbi Habbi Reading Wand and Global Library. We discuss her journey from global consulting to toy and book manufacturing as well as the power of seeing your identity in books....
Episode 35: Feminist Asian Dad Eugene Hung
Feminist Asian Dad Eugene Hung (he/him) shares about his journey from teacher to blogger and activist and back to teacher, what his kids really think of his blog, and how he amplifies female voices without taking away space. Eugene's blog: https://feministasiandad.com...
Mini Episode 34: 8 Numbers You Need to Know for Your Business
In this mini episode, my business bestie joins me in going through our year-end reviews, talking specifically about which income metrics are *actually* informative and important. Powered by RedCircle
Episode 33: Technical Writer Sam Brandt
Sam Brandt (they/them) provides a fascinating (seriously!) glimpse at technical writing, which I now think is the most underrated niche in the writing world. Marketing copywriters get customers and clients in, but good documentation keeps them coming back for more....
Chief Executive Auntie Year-End Report 2020
I’ve never done a comprehensive yearly review of my business, but I’ve spent a lot of time this year hanging out with more mature freelancers and this is something that they do, so I’m going to do it too. This isn’t to show off (though, I actually do want a fucking...
Mini Episode 32: Another Way to Raise Your Rates
Giving yourself a raise is an oft-trumpeted goal for freelancers and creatives. But in order to pay yourself more money, you usually need to take on more work. There’s a running joke that entrepreneurs and freelancers are the only ones who will work 60 hours a week to...
Episode 31: Opportunities for All Of Us with Rebecca Kuang
In this episode, I somehow manage to not pee myself while talking to Rebecca Kuang, award-winning author of The Poppy War trilogy about her writing process, changing her major (we’d all be sad if she’d stayed in economics and finance), and the many complexities of...
Mini Episode 30: Price Shaming and Other Stupid Judgey Nonsense
In this episode, Auntie throws down over freelancers and creatives price shaming one another and pours the tea about what a "good" client actually means. Powered by RedCircle
Episode 29: Find People Like You with Sophie Kim
In this episode, Los Angeles County Youth Poet Laureate Sophie Kim shares the benefits of taking a gap year, her experience as poet laureate, and her hopes for her creative work during and beyond her education at Harvard. Powered by RedCircle
Mini Episode 28: My Business Skip List
In this episode I discuss the words and phrases I don't use in my brand communications and why it's not really about "not offending people." (Which seems like a perfectly worthy goal to me, but what do I know.) To ask a question or leave a comment, you can call or...
Episode 27: Be True to Your Story with Preslaysa Williams
In this episode I chat with romance author and actress Preslaysa Williams about the 5am writer’s club, what feedback to take and what to ignore, and the magic that comes with writing your true identity into your work. We also talk about what it’s really like to be a...
Mini Episode 26: Your Business Emergency Plan
In this mini episode, I discuss the need for an In Case of Emergency plan for your business and how to start putting one together. My pal Anna's recession-proofing toolkit: https://www.annafhetzel.com/recession Powered by RedCircle
Episode 25: Overcome Your Fear and Advocate for Yourself with Jen Chen Tran and Jenny Chen
Literary agent Jen Chen Tran and editor Jenny Chen talk about the different sides of book publishing. We discuss how to get started in the publishing industry, what they look for in books, and how to get better representation at every step of the publishing process....
Mini Episode 24: A Different Kind of Late Fee
In this mini episode, I finish a project 7 months late and talk about why project delays can be so stressful and at least one thing you can do about it. Powered by RedCircle
Episode 23: Create Your Own Path with Food and Travel Editor Steph Wu
Steph Wu never described herself as a creative or a writer when she was growing up, but she is now an experienced and accomplished journalist and novelist. Steph is the Articles Director at Conde Nast Traveler and the co-founder of Mochi Magazine, an online...
