by Jenn | Aug 2, 2020 | Branding, Marketing, Small Business
Let’s talk about niche. In ecology, a niche is the unique place an organism occupies within its community. This includes its habitat, its spot on the food web, and the adaptations it has for surviving in that environment. In business, a niche is the intersection...
by Jenn | Mar 4, 2019 | Marketing
I recently asked the Asian Creative Network what questions they had about freelancing. One major theme that came up repeatedly was how to get started in freelancing: How do I build a portfolio?How do I get started if I don’t have any connections?Do I have to...
by Jenn | Dec 21, 2018 | Marketing
l just finished my semi-annual business identity crisis and as a result, I both rebranded and redecorated. While l don’t recommend the large quantity of identity crisis navel-gazing l seem to do, l do suggest occasionally stepping back and asking yourself a few...
by Jenn | Oct 25, 2018 | Marketing
After a fun, but generally unproductive, detour through the world of wedding planning, I decided to focus (hehe) on wedding photography. Eventually, I shifted a bit to concentrate on family and individual portraits. While I had my photography business, I had to come...
by Jenn | Oct 19, 2018 | Marketing
When I stepped away from teaching after my first year in the classroom, the first career alternative I investigated was wedding planning. I took a certification course through Penn Foster. I even joined the Association of Bridal Consultants. Pretty much all I ever did...
by Jenn | Oct 16, 2018 | Marketing, Small Business
I spent two years working in a variety of real estate offices on the administrative side. Along the way I saw a lot of marketing ideas for realtors, most of which sounded like a Destiny’s Child song: This shiny new loft I SOLD IT This adorable Cape Cod I SOLD IT...
by Jenn | Oct 1, 2018 | Marketing, Small Business
There’s a reason personality quizzes remain a popular staple for teen magazines and have exploded online through sites like Buzzfeed. Everyone loves talking about themselves and learning where they fit in. But did you know that personality quizzes can also be a...
by Jenn | Sep 18, 2018 | Marketing, Small Business
I don’t know about you, but I was a fiend for those personality quizzes you see in teen magazines. You know, the ones that told me which member of Destiny’s Child was my BFF and which Lachey brother I’m destined to marry. (Still waiting for that...
by Jenn | Feb 21, 2018 | Marketing, Small Business
Last week I had the honor of presenting at the inaugural Zurie Business Series. It was great to reconnect with the creative community in my hometown, and share about one of my favorite marketing strategies: content marketing. Many business owners, including myself,...
by Jenn | Nov 22, 2017 | Marketing, Small Business
You need to know, rely on, and trust a person before you commit to a relationship with them. It was good adviiiiiiiiiiiiiiice that I just didn’t taaaaake. Unfortunately, I chose instead to follow the other evangelical suggestions that advocated a straight dash...
by Jenn | Sep 19, 2017 | Marketing, Small Business
Blogging is one of those sometimes murky business tasks that many entrepreneurs think they “should” do but aren’t sure why or how. (Other tasks in this category include “rebranding” and “updating my headshots.”) A lot of...
by Jenn | Sep 6, 2017 | Marketing, Small Business
“No one responds to my Facebook posts. I don’t have enough Instagram followers. Should I rebrand?!?!” (Answer: You can, but it may not help.) A lot of business owners start their online presence on social media platforms, usually Facebook or...
