by Jenn | Oct 12, 2020 | Branding, Podcast, Small Business
In this episode I discuss the words and phrases I don’t use in my brand communications and why it’s not really about “not offending people.” (Which seems like a perfectly worthy goal to me, but what do I know.) To ask a question or leave a...
by Jenn | Aug 2, 2020 | Branding, Marketing, Small Business
Let’s talk about niche. In ecology, a niche is the unique place an organism occupies within its community. This includes its habitat, its spot on the food web, and the adaptations it has for surviving in that environment. In business, a niche is the intersection...
by Jenn | Jun 29, 2018 | Branding, Small Business
I love personality tests. (Surprise!) As an INFJ, I am hardwired for navel-gazing, but these tests also fulfill my science-minded urges to classify and analyze. Over the years, I’ve learned that personality tests ought to be used descriptively, rather...
by Jenn | Jun 11, 2018 | Branding, Small Business
I ask nearly all of my clients to complete a few quick personality and branding tests before we work together on their branding or marketing. I usually include Myers-Briggs Type Indicator (MBTI), Enneagram, and Brand Fascination Advantage. These tests tell me a lot...
by Jenn | Mar 13, 2018 | Branding, Small Business
Last month I had a bit of a fit after running out of emotional and mental buffer. I almost fired all of my clients, but fortunately did not go completely insane and destroy my business. Instead, I ended up canceling one contract and reworking another to make more...
by Jenn | Aug 3, 2017 | Branding, Small Business
I’ve had quite a few conversations recently with fellow female entrepreneurs about their Brand, with a capital B. Those conversations usually go something like this: My logo sucks. I need a new one. And I need new headshots. I don’t like the fonts on my...
