Ready to upgrade your business website

with no less swearing?

Your business website is costing you clients.

But not because you don’t have the right fancy template, theme, or plugin.

Your website is costing you clients because you don’t have the right process.

You’re great at what you do, don’t get me wrong. But the sales, marketing, bookkeeping, invoicing, onboarding, offboarding, and client care?

Kind of a sh!tshow.

If you’ve cobbled together your website because you’ve cobbled together your business, you’re flushing opportunities down the drain…


Forgettable Copy

You don’t know what to put on your about page, so you use part of the resume you wrote in high school.


Hidden Figures

You’re freaked out by impostor syndrome so you don’t list your services, pricing, or portfolio.

Cookie-cutter Design

You bought a website template a few years ago but it doesn’t feel “on brand” and you don’t know how to fix it without burning down the Internet.

You do have a couple options…

Do It Yourself

and spend 3 years building your website and still not get it looking the way you want.

Use Social Media Instead

and cry when The Almighty Algorithm changes so that you have to pay to get in front of your audience.

Hire a Designer

and spend the rest of your life paying them to update your website (not to mention paying off your design fee).

Or you can take control of your website (and your business) in just twelve weeks. 

Business Website Accelerator

March 1, 2020 – May 22, 2020

Together, we will build a sustainable business plan and your business website in just twelve weeks. There will be weekly live video lessons (with recordings and transcripts), a community discussion board for feedback and support, and several live Ask Me Anything (AMA) sessions for targeted troubleshooting.

You also get:

  • Lifetime access to course materials after the program’s conclusion
  • Lifetime use of Divi theme license, which includes use of Divi theme, Bloom email opt-in plugin, and Monarch social sharing plugin ($249 value)
  • Discounted day rates on web design or copywriting for 6 months in case you need help adding more complex functionality

At the end of three months, you’ll have a fully functional, well-designed website that attracts and educates your ideal client. You’ll also be empowered to make changes as your business grows.

Investment: $1,000


Course Outline – starting March 1

Week 1: Introduction & Housekeeping

Learning Objective: Define goals for their business, website, and this incubator. Set up technical essentials.

  • Exercise 1: Organizing Course Materials
  • Exercise 2: Death and Life List
  • Exercise 3: Hosting, Domain, and Theme Setup
Weeks 2 and 3: Brand Identity

Learning Objective: Create brand identity assets including title, tagline, basic value proposition, logo, color and font palette.

  • Exercise 1: Personality Tests and Fascination Advantage
  • Exercise 2: What Do You Really Do? Clarifying Skills, Services, and Benefits
  • Exercise 3: Your About Page
Weeks 4 and 5: Services & Pricing

Learning Objective: Establish service menu and basic pricing model.

  • Exercise 1: Business Budgeting
  • Exercise 2: Setting Your Baseline Hourly Rate
  • Exercise 3: Three Tiers of Service
  • Exercise 4: Building Your Services Page
Weeks 6: Portfolio & Testimonials

Learning Objective: Curate assets needed to present your work and create a gallery of your work.

  • Exercise 1: How to Present Your Work: Features vs. Benefits
  • Exercise 2: Collecting Useful Testimonials
  • Exercise 3: Building Your Portfolio
Week 7 and 8: Workflow & Client Management

Learning Objective: Understand and explain your own working process.

  • Exercise 1: Process Packet
  • Exercise 2: Welcome Packet
  • Exercise 3: Contracts, Invoices, and Forms
Week 9: Contact & Booking

Learning Objective: Write lead capture forms that provide useful information for the booking process.

  • Exercise 1: The Importance of Client Fit
  • Exercise 2: Building Your Lead Capture Forms
Weeks 10, 11, and 12: Putting It All Together

Learning Objective: Finish your homepage with all the elements needed to attract and educate your perfect clients.

  • Exercise 1: Navigation Menu
  • Exercise 2: Header and Footer
  • Exercise 3: Page Sections
  • Exercise 4: Walk of Fame

Working with Jennifer was an absolute dream. She started the conversation not with the nuts and bolts of the website, as I was expecting, but with how the website fit into the organization as a whole. The questions she asked gave me a deeper appreciation of what the website could become, and it gave her inspiration to build things for us that I could not have imagined.

Liz Lin

Co-founder, Progressive Asian American Christians

This accelerator is great for…

Service Providers:

  • photographers copywriters
  • personal / virtual assistants
  • marketing strategists
  • event planners
  • designers of all kinds
  • personal trainers, yoga teachers, and other certified fitness professionals
  • doulas and birth workers
  • healers such as massage therapists, acupuncturists, etc.
  • other consultants and creative service providers

Content Creators and Artists:

  • bloggers
  • podcasters
  • visual artists
  • authors
  • musicians
  • dancers
  • actors
  • academic professionals
  • public speakers
  • anyone else who needs a professional online presence

Please note: This accelerator will not cover setting up e-commerce or any way to collect money directly through your website, but I can recommend the best tools for your situation. You can also hire me at discounted day rates to set up your online shop, CRM, or payment processor.

It’s time to glow up your business and show impostor syndrome who’s boss.

(You will receive an invoice after your application is accepted.)

What could your site look like?

Click to open live sites in a new window!

Frequently Asked Questions

How much time will this actually take?

I know many of you are building businesses alongside other jobs, school, and caring for family. I am too! I’ll try to keep lesson time under 2 hours per week. (Feel free to watch the videos on 1.5X speed!) You’ll want to budget 3-5 hours per week for the assignments.

Will I be able to work ahead?

Maybe. The curriculum is already planned for the entire accelerator but I also want to be responsive to everyone’s specific needs. I might make some adjustments along the way so I don’t want to get too far ahead of myself in creating content. And a good part of the value in this accelerator comes from working alongside others to get feedback, support, and accountability. If you find yourself needing to work on a specific module before we get to it (i.e. if a client is asking specifically about your pricing or process), let me know and I’ll try to help.

What if I don't want to use WordPress?

That’s fine! If you’re fond of Squarespace or other website builders, you can still benefit from the business lessons. I will not be able to provide design or technical support for Squarespace, Wix, or other non-Wordpress platforms. You also will not be able to use the theme or plugins included in the accelerator.

What if my business is in great shape and I only need help with designing and building a website?

That’s awesome! Feel free to follow along with the business-building modules to refresh your processes. (It never hurts to take another look every once in a while.) The web design tutorials will be incorporated throughout the accelerator. I am also available on a limited basis for done-for-you website projects, which start at $3,500.

What if I'm just getting started with my business?

Honestly, this could be the best time for you to go through the accelerator…then you won’t have any bad habits to undo! I would say to be the most successful, you need a clear idea of what kind of service you want to provide and some experience working with clients under your belt, even if it wasn’t paid. That could be volunteer work, projects you did in school (where the instructor was your “client”), service trades, or spec work. If you just have an idea but not much experience actually doing the work, I suggest booking a 15-minute call with me to see if the program will be a good fit for you.

What if I already have a logo and branding?

Your brand identity goes way beyond your logo and colors! But if you have a logo and branding that you love, feel free to keep them or give them a little refresh.

Working with Jennifer was probably one of the best decisions I made while beginning my private practice. She is extremely knowledgeable, infinitely patient, and delivers absolutely amazing work. I had no idea what I wanted, and everything was just nebulous ideas. Jennifer helped me narrow down those ideas and make them concrete. Her support during the nascent stages of my business was invaluable, and she helped me find the direction that I needed.

Ji Eun Ko

Licensed Marriage and Family Therapist, Full Well Therapy

Who is this Auntie character, anyway?

For those who don’t know me, my name is Jennifer Duann Fultz, frequently known as JDF, because who has time for my whole legal name?

I’m a serial auntiepreneur on a mission to make space in the world for creative and unconventional Asian Americans.

I’ve tried my hand at a wide variety of creative services in my time, including but not limited to: wedding and portrait photography, content marketing, copywriting, email marketing, document design, branding, web design, and several ill-fated forays into direct sales

It took me about five years to get truly profitable. Now I work part-time by choice and bring home as much or more than I did in any of my full-time jobs.

Some other things you might want to know before you spend twelve weeks with me:
  • I have lots of opinions and zero filter.
  • My knowledge of pop culture is firmly fossilized at the year 2005 and I have no intention of changing that.
  • I spend the majority of my time talking to someone less than three feet tall, so if I occasionally can’t speak like a grown-up, please forgive me. I also use all my swear words on the Internet to avoid using them in front of the tiny human, so forgive me for that too.

Ready to be primped and polished ’til you glow with pride?

(You will receive an invoice after your application is accepted.)

Still on the fence?

Let’s talk about it. Book a no-obligation 15-minute call with me to go over specific questions and to see if Auntie’s accelerator can help you reach your goals!